Intrepic lead the change

I’m conscious it’s been a long time since the last post in here. I hate not be able to write and update posts on #Brandyourway, but too much stuff came to me recently. So here comes one of the topics I have been on these last weeks. Two posts more are remaining.

First of all, Intrepic. I’m pretty sure I talked about the Intrepic Project on the past, but lets introduce it again. Since my trip to California on summer 2012 I realized there are many events and happenings lost on the net. Traditional information channels as TV, radio and newspapers as well do not cover all the news happening over there, first of all because it is impossible and otherwise cause they are focused on topics most of the people is interested on. But then, there are those users on the net, that ordinary people who with their smartphones and tablets capture things around them and post it on the net, allowing others, above all their closest circles, to stay tuned about whats happening everywhere. But something is wrong with the content generated: it get lost. The bigger the content generated the easy it is to get lost on the net. In this way borns Intrepic. Since that time in California I though what could I create to allow others stay up-to-date anywhere, anytime by using their mobile devices. What could I do to change the current informational model? Intrepic.

Almost two years later Intrepic got bigger. We’re now 4 members working on it, and finally we got a place: Intrepic HQs next to the college, scientific and technological park TecnoCampus. Located in Tower 3, Intrepic is getting developed in order to change the way you generated and consume information across the net.

Do you have what it takes to be Intrepic and lead the change to a new informational model?

/ Welcome to Intrepic. 

Design is not everything, but it is

Sometimes, and when I mean sometimes it’s more frequently than what I would like to, people ask to me why Mac? Why at the moment I went for a laptop I decided to get a Mac instead of any else, and I use to answer about the complementation between software-hardware, the materials, the culture of the company or even what Apple represents to me or what Jobs contributed to the society, but almost always I arrive at the same point: the design.

Design is not everything but it’s the factor the consumer appreciate the most. You get attracted by a product in function of its design, colors, packaging or stuff like these; pure marketing in fact, and competitors can do nothing in front Apple in this field. What I really appreciate about the Cupertino’s company is the believe on making something better each time they launch some new advice to the market, they keep trying to innovate and create having the design as the main subject.

But why I am talking about all of this? Why defend Apple?

The answer is these two videos Apple launched some months before. Designed by Apple in California represents the excellence of each product they build, each device they imagine and I have to admit that these marketing strategy completely convinced me.  I don’t want to be that kind of people who get mad when you criticize the fruity products, but I’m and will be totally in love with what Apple produce. Other companies can produce smart devices too, but no one has the components, features and branding as Apple has.

Designed by Apple in California.

Ready to grab the air with Leap Motion?

Leap Motion represents an entirely new way to interact with your computers. It’s more accurate than a mouse, as reliable as a keyboard and more sensitive than a touchscreen. For the first time, you can control a computer in three dimensions with your natural hand and finger movements.

Do you remember the first computer mouse ever developed by the american inventor and pioneer Douglas Engelbart? It’s been a long time since the first steps on the computing field. Nowadays techniques had evolved and we can find more complex and useful ways of interaction between the physic and digital world, and in my opinion one of this examples it is Leap Motion, the gesture control technology that allow you to ditch your computer’s mouse and grab the air. But who is behind Leap Motion?

Developed by Leap Motion Inc, previously known as OcuSpec Inc and based in San Francisco (CA), Leap Motion develops motion-control hardware and software. The company was founded in 2010 by the hand of Michael Buckwald and David Holz, the CEO and CTO respectively.

Before launching Leap Motion, Michael was the CEO of, a business appointment service, which was sold to a major national yellow pages company in 2010. Buckwald launched Zazuba as an undergraduate at George Washington University where he received a dual Bachelor’s degree in philosophy and political science. Buckwald also ran the first deployment of computers to Madagascar with the One Laptop Per Child program.

About Holz, after reading Stephen Hawking’s A brief history of time in eighth grade, David devised a simple way to test the theory of general relativity. By the time he was studying math at the University of North Carolina at Chapel Hill, he was contracting with NASA. David left his Ph.D program in Applied Math at UNC Chapel Hill to start Leap Motion.

And now the most important part, what does Leap Motion consist of?

The main idea is to create a better way for humans to interact with their computational devices, says Holz. The idea to do so came during his days acquiring a Phd in mathematics from UNC and while working in fluid mechanics. Leap Motion works through an optical system that tracks the fingers of the user with infrared LEDs and cameras in a way unlike any other motion control tech. This new method of motion sensing is why the Leap can be made so cheaply and come in such a small package. I didn’t say it before, but Leap Motion can be preordered by the ammount of $69.99 on the company’s site. If you’re thinking about getting one, Leap Motion makers announced the past january 16th that at launch, it will sell its device exclusively through Best Buy’s physical and online stores in the U.S., as the only other sales channel for the device besides its own website. Leap Motion will also be available soon for pre-order from Best Buy beginning in February, as on the website as I said before. In Europe will come through other partners but not yet announced.

This is how it looks like:

The Leap Motion works on Windows Vista/7/8 and Mac OS X, with Linux being on the agenda.
This new method of motion sensing is why the Leap can be made so cheaply and come in such a small package
Leap Motion works with LED technology
These are the cameras which capture the movement

Definetly it seems like the technology seen in the movie Avatar was coming to reality.

Catch I Turn your ideas into action

It’s already 2013 and a lot of things and events are going to happen to all of us, therefore I want to introduce an app I’ve found out during the Christmas Holidays. It’s called Catch, developed by Inc, and its main function is to make sure that we never miss an idea. We can capture thoughts, photos and discoveries across all our devices and once we are ready, we can turn our ideas into action using simple, mobile collaboration. The best thing is that it’s developed for Android and tablets, iPhone and iPad.  Here it is a video for more details:

2013-01-03 02.07.25

What I like more about Catch is its useful and simple design where with a touch appears a wheel giving the option to create a voice note, what it’s the same as record something, take a photo or write any text note, everything online and offline. You can also share cheklists to collaborate on to do lists and you can set reminders so you never miss something important.

With catch you can find and save all your discoveries. I’ve been checking it for a couple of weeks and it’s truly helpful and fast whenever you need it. What is quite interesting about Catch is the save mode. You can colect your ideas into personal spaces using tags to label and find your notes easily. Likewise, it’s possible to backup automatically your notes for free with secure sync to

But all this stuff it’s not free at all. Catch offers three plans for three type of users:

  • Free. The basic plan. The free, with 3 spaces (private or shared notebooks), +2 more when you create a Catch account, 70MB of new content per month to cloud service and text, web clips, photos and voice memos. 
  • Pro. Paying $4,99 monthly or $44,99 annual you could add spaces, attach documents and upload more to the cloud. With 50 spaces, 1GB of new content per month to cloud service, attach office documents and double the referral rewards.
  • Finally, the premier plan. Add even more spaces, content uploads. With 200 spaces, 5GB of new content per month to cloud service. The ideal plan for project teams. All this for $15,99 per month or $144,99 annual.

Sincerely, I didn’t check the payement plans, but I really liked what I saw with the free one and it’s enought by the moment. Here are the links for Android and iOS. Hope you find as useful as me!

You have an idea. Make it happen. Google for entrepreneurs

Hi again! Good news for entrepreneurs.

Google took the wraps off “Google for Entrepreneurs,” a microsite that brings together information about Google’s programs and partnerships for startups and entrepreneurs.

In a blog post, Mary Grove, head of global entrepreneurship outreach, said Google’s entrepreneurship activities are focused on three areas: 1) Partnerships with organizations that serve entrepreneurs in local communities; 2) Google-led programs that give entrepreneurs access to talent and tools; and 3) Placing relevant Google tools in the hands of startups as they are get off the ground and scale. The site is designed to serve as an index for these resources.

What does Google get out of it? It gets its tools in the hands of entrepreneurs early, ensuring that Google’s products becomes the building blocks of their businesses. It also helps Google keep an eye on promising acquisitions — just other incubators funded by big tech companies, such as Facebook’s FbFund and Google’s own Google Ventures do.

Along with the site, the tech giant launched a designated Google+ Page and announced it is hosting its first annual Google for Entrepreneurs Week, a series of events to be held in 28 cities across 13 countries.

“And we really want to empower the next generation of entrepreneurs and startups to be successful”

To read more check out

You’ll find more interesting videos on Google’s YouTube Channel


LinkedIn- The other social network

Hi again dear readers!! This weeks I’ve been pretty busy working on a project so I couldn’t post anything. Nevertheless, I’m finishing an article about some apps I’ve tried this month which I think could be very useful and make easier our day-to-day. I’ll post it on october.  Meanwhile, last day I found an interesting article talking about the other social network, LinkedIn. Yes! That one. You’ll find the whole text on july 16th Forbes edition. I wish you enjoy reading it as I did!

LinkedIn’s chief executive, Jeff Weiner, doesn’t want to talk about Facebook. No, no, no. “I’m not going to get into comparisons with them,” he declares. And yet a few minutes later Weiner rises from his chair, walks over to a whiteboard and energetically sketches a diagram that the world’s other giant social network can’t match.

Weiner draws three concentric circles to show how LinkedIn makes its money. The outer one is subscriptions. Next, marketing and advertising. And in the center is LinkedIn’s richest and fastest-growing opportunity: turning the company’s 161 million member profiles into the 21st-century version of a “little black book” that no corporate recruiter can live without.

“That’s the bull’s-eye,” he says.

Recent attention in the social space has focused almost entirely on Facebook, with its 900 million users, 28-year-old celebrity CEO and bumpy initial public offering. In the first month after its May 18 IPO Facebook stock skidded an embarrassing 17%. Hardly anyone noticed, meanwhile, that LinkedIn shares have leaped 64% this year. Mark May from Barclays Capital says LinkedIn is on track to gross $895 million and net $70 million, up 71% and 100%, respectively, from 2011.

Compare this performance to three and a half years ago, when Weiner joined LinkedIn. The company was running a $4.5 million annual loss, paying bills mostly by hawking online ads and peddling “premium subscriptions” for as little as $9.95 a month to journalists, hedge fund managers and the like. Linked In was too bashful for its own good.

That’s when Weiner’s bull’s-eye emerged. Rather than try to wring 20 bucks here and there from individual users, he refocused the company on selling a vastly more powerful service to corporate talent scouts, priced per user at as much as $8,200 a year. Today thousands of companies use LinkedIn’s flagship Recruiter product to hunt for skilled achievers. In human resources departments, having your own Recruiter account is like being a bond trader with a Bloomberg terminal—it’s the expensive, must-have tool that denotes you’re a player.

There’s no better way to understand LinkedIn’s quiet savvy, in the midst of Facebook’s noisy clatter, than to compare the two sites’ financial efficiency. With ComScore Web-usage data and public financial filings, it’s now possible to figure out how much revenue the two rivals collect for every hour that each user spends on the site. LinkedIn’s tally: $1.30. Facebook’s: a measly 6.2 cents.

One could argue that it’s better to have a small slice of something massive than a big slice of something smaller. But the numbers above are further skewed by a simple fact: Facebook, which derives 85% of its revenue from advertising, makes money only when you’re on Facebook. Once you sign up for LinkedIn, the social network monetizes your information, not your time. Mark Zuckerberg can crow about how his users spend, on average, 6.35 hours per month on Facebook versus 18 minutes for LinkedIn. But Facebook users may click on only one of every 2,000 ads. Ask yourself which model seems more sustainable.

These dynamics will get further magnified as the Web goes mobile. It’s hard to deliver ads to tablets and smartphones, which causes no small anxiety at companies like Facebook and Google. At LinkedIn, where 22% of visits now come from mobile devices— versus 8% a year earlier—this surge just means more of the kind of interactions and data that it can monetize.

To see how that plays out, wander the halls of a conference with Lars Schmidt, head of talent acquisition for NPR. “Recruiters don’t stay in the office anymore,” the public-radio executive explained one morning. “You need to be much more externally focused.” His old-fashioned ritual of swapping business cards has been redefined. Schmidt became a fan of CardMunch, a two-year-old iPhone app that turns photos of business cards into digital contacts. In January 2011 LinkedIn bought CardMunch and rebuilt it to pull up existing LinkedIn profiles from each card and prompt people to connect.

The LinkedIn experience, in some ways, gets richer away from the desktop. Says Deep Nishar, LinkedIn’s senior vice president for products and user experience: “We love mobile.” […]

Weiner has even grander plans. Specifically, he wants to use LinkedIn to create an “economic graph” that would show all the matches—and mismatches—between needed skills and available talent worldwide.

“This may be five to ten years away,” Weiner says. “But there could be data on every economic opportunity, every skill required to get those jobs and every company offering those roles. There could be a professional profile for every member of the 3.3 billion people in the global workforce. If that economic graph existed, imagine all the friction coming out of the system as those connections are forged.” That’s a vision as grand as Zuckerberg’s idea of every person on Earth hosting his personal life through a Facebook page—and given the trillions spent on business each year, it’s a bull’s-eye that’s potentially even bigger.

Iphone 5 is arriving- Today at 10 am PT

Today at 10:00 am PT Apple will introduce its new Iphone, named Iphone 5, at Yerba Buena Center for the Arts in San Francisco. Do you want to follow the event and know everything about the new Iphone, Ipods and more? Here’s the CNET Live Stream, which is bringing us a direct analysis from Apple’s special event. Ready?

Live broadcasting by Ustream