Intrepic lead the change

I’m conscious it’s been a long time since the last post in here. I hate not be able to write and update posts on #Brandyourway, but too much stuff came to me recently. So here comes one of the topics I have been on these last weeks. Two posts more are remaining.

First of all, Intrepic. I’m pretty sure I talked about the Intrepic Project on the past, but lets introduce it again. Since my trip to California on summer 2012 I realized there are many events and happenings lost on the net. Traditional information channels as TV, radio and newspapers as well do not cover all the news happening over there, first of all because it is impossible and otherwise cause they are focused on topics most of the people is interested on. But then, there are those users on the net, that ordinary people who with their smartphones and tablets capture things around them and post it on the net, allowing others, above all their closest circles, to stay tuned about whats happening everywhere. But something is wrong with the content generated: it get lost. The bigger the content generated the easy it is to get lost on the net. In this way borns Intrepic. Since that time in California I though what could I create to allow others stay up-to-date anywhere, anytime by using their mobile devices. What could I do to change the current informational model? Intrepic.

Almost two years later Intrepic got bigger. We’re now 4 members working on it, and finally we got a place: Intrepic HQs next to the college, scientific and technological park TecnoCampus. Located in Tower 3, Intrepic is getting developed in order to change the way you generated and consume information across the net.

Do you have what it takes to be Intrepic and lead the change to a new informational model?

/ Welcome to Intrepic. 

Do what you love and do it often | The Holstee Manifesto

This is your life. Do what you love, and do it often. If you don’t like your job, quit. If you don’t have enough time, stop watching TV. If you are looking for the love of your life, stop; they will be waiting for you when you start doing things you love. Stop over analyzing, life is simple. All emotions are beautiful. When you eat, appreciate every last bite. Open your mind, arms, and heart to new things and people, we are united in our differences. Ask the next person you see what their passion is, and share your inspiring dream with them. Travel often; getting lost will help you find yourself. Some opportunities only come once, seize them. Life is about the people you meet, and the things you create with them so go out and start creating. Life is short. Live your dream and share your passion.

I’ve been planning something huge for next week’s post, we are about to reach an awesome number of visitors and we want to celebrate with all of you so all I can share with you today is The Holstee Manifesto, a call to action to live a life full of intention, creativity, passion and community.

Tip from

Behind the Holstee Manifesto is a business launched in the heat of the recession in May 2009. Brothers Mike and Dave and their partner, Fabian, knew they wanted to create more than a business – the trio wanted to create a lifestyle. So the first thing Holstee’s three founders did was sit together and write down exactly what was on their minds. They wanted to create a company that breathes passion into the world everyday. it was to be a reminder of what we live for. The result became known as the Holstee Manifesto and, through all avenues of social media, the manifesto has been viewed over 80.000.000 times to date!

Starting in the summer of 2009, they dove head first into the world of design and production. After six months an a huge learning curve, Holstee launched its first line of Recycled Tees made of 100% recycled plastic bottles that were milled, cut and sewn within 150 miles of each other in North Carolina. Starting with this first round, 10% of all sales were lent to entrepreneurs in extreme poverty through non-profit micro-lending organizations like – a tradition they are proud to still embrace.

Amazed and inspired by the community of individuals who have embraced the Holstee Manifesto as their own, the founders have created this My Life project to capture, celebrate and share the stories that speak to the truth that life is indeed about the people you meet and the things you create with them.

If you loved this video you’ll enjoy all the material Holstee has on their site.


You have an idea. Make it happen. Google for entrepreneurs

Hi again! Good news for entrepreneurs.

Google took the wraps off “Google for Entrepreneurs,” a microsite that brings together information about Google’s programs and partnerships for startups and entrepreneurs.

In a blog post, Mary Grove, head of global entrepreneurship outreach, said Google’s entrepreneurship activities are focused on three areas: 1) Partnerships with organizations that serve entrepreneurs in local communities; 2) Google-led programs that give entrepreneurs access to talent and tools; and 3) Placing relevant Google tools in the hands of startups as they are get off the ground and scale. The site is designed to serve as an index for these resources.

What does Google get out of it? It gets its tools in the hands of entrepreneurs early, ensuring that Google’s products becomes the building blocks of their businesses. It also helps Google keep an eye on promising acquisitions — just other incubators funded by big tech companies, such as Facebook’s FbFund and Google’s own Google Ventures do.

Along with the site, the tech giant launched a designated Google+ Page and announced it is hosting its first annual Google for Entrepreneurs Week, a series of events to be held in 28 cities across 13 countries.

“And we really want to empower the next generation of entrepreneurs and startups to be successful”

To read more check out

You’ll find more interesting videos on Google’s YouTube Channel


Keep on dreming

We are what we repeatedly do.

Excellence then, is not an act, but an habit“-Aristotle

Hi everybody! Today I want to share with us this funny animated video about creativity. We don’t have to be scared to embark on new projects. It’s never too late, you just need to have an idea and make it happen, as you were a kid! And remember, never stop dreming!

bizbarcelona 2012- Boost your company, business or project

The first edition of bizbarcelona celebrated a year ago [2011] offered solutions to 13,336 entrepreneurs to help them materialize their ideas, find new targets for their business, or serve as innovative launch pads for their companies. Over the course of two days the event hosted more than 1,800 meetings between entrepreneurs, investors and consultants and has become the best platform for business start-ups, financing and internationalization, with a particular emphasis on the mechanisms for business growths and innovation.

This year I had the pleasure to assist to this brilliant networking and entrepreneurship event. I’ve never been in a fair of this magnitude and I’m really impressed about the high quantity of businessmen, entrepreneurs, freelancers and dreamers that despite the global crisis are hungry to success and boost their own projects. One of the most things I’m proud is that there are people who is not afraid of economy, politics or society affairs, because they have a dream, they have a strong project and the only way to boost it is being self-confident, enterprising, be a winner but above all never stop dreaming. In my opinion to dream is a privilege that we don’t value. As said Walt Disney: “if you can dream it, you can do it”, and this is the essence of entrepreneurship.

So besides this impression, bizbarcelona is much more. During two days we can learn about all: finances, investments, insurances, franchises and associated businesses, product and service companies set up by entrepreneurs, public institutions, training centers, social networks and what I also think is the best part: conferences and make networking.

Networking is the ability to take advantage of a network of contacts, whether professional or personal. It helps us to increase our resources or locate professionals or organizations that might be able to help us or guide us towards other contacts. Networking has become an extremely important part of professional life because effectively increasing you network of contact helps to increase your skills when it comes to managing and developing your company and achieving your objectives. In the photo below we can see the networking area. Moreover, the fair is divided in six big areas: inspiration, creation, growth, financing, tech market and policy makers.

About the speeches, in my opinion it’s really useful and motivating can listen and see in live a referent of a succesful company. This year we could assist to a wide range of terms, for example: 

  • financing: find out how to get public and/or private financing.
  • innovation: trends, sector, innovation, emerging sectors, new business opportunities, open innovation, GEC.
  • internationalization and export: everything you need to know to put your company on the international map and get access to new foreign markets.
  • business management and strategy: how to organize your company to make it more efficient.
  • sales: new sales strategies and online sales.
  • optimizing resources: all the resources you need to get your company performing at the highest level.
  • marketing and advertising tools: how to promote your company: 2.0 marketing, social networks, cloud computing, repositioning, campaigns, etc.
  • franchises: how to create and invest in a franchise.
  • management skills: enhance your skills for successful management.
We have decided to go to Google’s speech about SEO and Google Apps. It was jam-packed. Some remarkable speakers are: Marc Vidal, Xavier Verdaguer (InnoValley), Vicente Arias, Lluís Font, Vicens Martí, Oliver Rothschild, Cliff Reeves (Microsoft), Christina Brodbeck (YouTube) or Marc Sanz (Google).
But that’s only a part of the fair. In bizbarcelona we can find a high number of exhibitors as Nubelo (company that I want to explain in another post), TecnoCampus, EyeOs, Google, Microsoft, Repsol, etc.

In conclusion, I’m extremely happy about today. Never is too late to change things and you should never stop dreaming! (I love this quote).

I’ve done some pics in the fair in order to share with all of you:

Networking area
Networking area
Welcome to bizbarcelona
Welcome to bizbarcelona
Social networks speech
Social networks speech
Info wall
Info wall
Networking area
Networking area

Death by Powerpoint l Improve your presentations with Alexei Kapterev

Few weeks ago at Information Systems class we watched this slide-show made by Alexei Kapterev. It’s about how to make your powerpoint presentation more dynamic, atractive and interesting. I suggest you to take a look in order to improve your future slides, because as you’ll read on the slide-show: there are 300 million powerpoint users in the world, they do 30 million presentations each day, about a million presentations are going on right now,  50% of them are unbearable, so lots of people are killing each other with bad presentations now.

“You don’t grow up dreaming to become a “presentations guru”. My school graduation certificate was full of B’s (pun intended) with only 3 A’s: in compter science, in English and in history. Other subjects didn’t interest me at all. I wanted to continue studying English but then the Soviet Union collapsed and everybody suddenly decided to become economists and managers. And so did I. I majored in finance and went on to work at Citibank. It was a very nice job, probably one of the nicest in the late 90′s Russia. It had only one fatal problem: it was booooring. It took me 3 years to figure out that it’s not gonna be any better. So I decided to do something with my life and moved to consulting.

Consulting was much more exciting — but much more demanding at the same time. At first I was just writing reports but then I had to go and present my findings to the clients. My first presentation was a disaster and my boss, the firm’s partner, gave me an assignment to “figure out presentations”. It took me two years but after a while I did. Next I’d read Jim Collins’ book From Good to Great and decided to do for a living what I found I could do best—give presentations.

In 2008 I published a presentation called Death by PowerPoint which to my utter surprise went viral, having been viewed by more that 1 million people as of now. It was the greatest reassurance that the path that I’ve chosen is the right one. I’m currently teaching presentations at a one of the Russia’s best business schools, doing corporate workshops, practicing as a consultant, and occasionally working with Mercator, Russia’s leading producer of corporate films, business presentations, and infographics.”

SECURITY TOUCH- The tomorrow talks

Four students at Polytechnic University of Catalonia- EETAC had developed an idea improving the tomorrow talks contest, a new method of security, secure, faster and easier. The project name is Security touch and supported by HTC represents a new and high level of protection for your smartphone.

By using fingerprints the user will be able to unlock his devices, be safe from intruders and protect his paying systems via mobile phone. Using this sensor the user will can configurate a multifunctional button to request emergency services, unlock the smartphone, start some applications or scroll the web without shadowing the screen.

Personally I think it’s a great and a necessary idea living in this high technologized society, where our information is available everywhere and at every moment, where everyone use the smpartphone 24 hours a day and till the moment without having a secure system to protect us data. 

From Brandyourway, kudos for  Jordi Llopezi (main idea, image creations and speaker), Pau Sendra (secondary ideas and video producer), David Forés (secondary ideas and audio and voice editing) and finally Elliot Morales (Secondary ideas, audio editing and video editing).