Intrepic lead the change

I’m conscious it’s been a long time since the last post in here. I hate not be able to write and update posts on #Brandyourway, but too much stuff came to me recently. So here comes one of the topics I have been on these last weeks. Two posts more are remaining.

First of all, Intrepic. I’m pretty sure I talked about the Intrepic Project on the past, but lets introduce it again. Since my trip to California on summer 2012 I realized there are many events and happenings lost on the net. Traditional information channels as TV, radio and newspapers as well do not cover all the news happening over there, first of all because it is impossible and otherwise cause they are focused on topics most of the people is interested on. But then, there are those users on the net, that ordinary people who with their smartphones and tablets capture things around them and post it on the net, allowing others, above all their closest circles, to stay tuned about whats happening everywhere. But something is wrong with the content generated: it get lost. The bigger the content generated the easy it is to get lost on the net. In this way borns Intrepic. Since that time in California I though what could I create to allow others stay up-to-date anywhere, anytime by using their mobile devices. What could I do to change the current informational model? Intrepic.

Almost two years later Intrepic got bigger. We’re now 4 members working on it, and finally we got a place: Intrepic HQs next to the college, scientific and technological park TecnoCampus. Located in Tower 3, Intrepic is getting developed in order to change the way you generated and consume information across the net.

Do you have what it takes to be Intrepic and lead the change to a new informational model?

/ Welcome to Intrepic. 

Facebook I The things that connect us

Hi again! Two posts in two days, new record! But I’ve great news from Facebook.

Yesterday Facebook’s founder Mark Zuckerberg announced on his wall that the giant social network had reached its one billionth user, but there is something more. The social networking behemoth released its very first advertisement. The short video, made by Wieden & Kennedy (of Nike advertising fame), is an attempt at revealing the human face of social networking and the importance Facebook can play in fostering and strengthening human connections. I hope you enjoy it, and have a nice weekend!

You have an idea. Make it happen. Google for entrepreneurs

Hi again! Good news for entrepreneurs.

Google took the wraps off “Google for Entrepreneurs,” a microsite that brings together information about Google’s programs and partnerships for startups and entrepreneurs.

In a blog post, Mary Grove, head of global entrepreneurship outreach, said Google’s entrepreneurship activities are focused on three areas: 1) Partnerships with organizations that serve entrepreneurs in local communities; 2) Google-led programs that give entrepreneurs access to talent and tools; and 3) Placing relevant Google tools in the hands of startups as they are get off the ground and scale. The site is designed to serve as an index for these resources.

What does Google get out of it? It gets its tools in the hands of entrepreneurs early, ensuring that Google’s products becomes the building blocks of their businesses. It also helps Google keep an eye on promising acquisitions — just other incubators funded by big tech companies, such as Facebook’s FbFund and Google’s own Google Ventures do.

Along with the site, the tech giant launched a designated Google+ Page and announced it is hosting its first annual Google for Entrepreneurs Week, a series of events to be held in 28 cities across 13 countries.

“And we really want to empower the next generation of entrepreneurs and startups to be successful”

To read more check out

You’ll find more interesting videos on Google’s YouTube Channel


LinkedIn- The other social network

Hi again dear readers!! This weeks I’ve been pretty busy working on a project so I couldn’t post anything. Nevertheless, I’m finishing an article about some apps I’ve tried this month which I think could be very useful and make easier our day-to-day. I’ll post it on october.  Meanwhile, last day I found an interesting article talking about the other social network, LinkedIn. Yes! That one. You’ll find the whole text on july 16th Forbes edition. I wish you enjoy reading it as I did!

LinkedIn’s chief executive, Jeff Weiner, doesn’t want to talk about Facebook. No, no, no. “I’m not going to get into comparisons with them,” he declares. And yet a few minutes later Weiner rises from his chair, walks over to a whiteboard and energetically sketches a diagram that the world’s other giant social network can’t match.

Weiner draws three concentric circles to show how LinkedIn makes its money. The outer one is subscriptions. Next, marketing and advertising. And in the center is LinkedIn’s richest and fastest-growing opportunity: turning the company’s 161 million member profiles into the 21st-century version of a “little black book” that no corporate recruiter can live without.

“That’s the bull’s-eye,” he says.

Recent attention in the social space has focused almost entirely on Facebook, with its 900 million users, 28-year-old celebrity CEO and bumpy initial public offering. In the first month after its May 18 IPO Facebook stock skidded an embarrassing 17%. Hardly anyone noticed, meanwhile, that LinkedIn shares have leaped 64% this year. Mark May from Barclays Capital says LinkedIn is on track to gross $895 million and net $70 million, up 71% and 100%, respectively, from 2011.

Compare this performance to three and a half years ago, when Weiner joined LinkedIn. The company was running a $4.5 million annual loss, paying bills mostly by hawking online ads and peddling “premium subscriptions” for as little as $9.95 a month to journalists, hedge fund managers and the like. Linked In was too bashful for its own good.

That’s when Weiner’s bull’s-eye emerged. Rather than try to wring 20 bucks here and there from individual users, he refocused the company on selling a vastly more powerful service to corporate talent scouts, priced per user at as much as $8,200 a year. Today thousands of companies use LinkedIn’s flagship Recruiter product to hunt for skilled achievers. In human resources departments, having your own Recruiter account is like being a bond trader with a Bloomberg terminal—it’s the expensive, must-have tool that denotes you’re a player.

There’s no better way to understand LinkedIn’s quiet savvy, in the midst of Facebook’s noisy clatter, than to compare the two sites’ financial efficiency. With ComScore Web-usage data and public financial filings, it’s now possible to figure out how much revenue the two rivals collect for every hour that each user spends on the site. LinkedIn’s tally: $1.30. Facebook’s: a measly 6.2 cents.

One could argue that it’s better to have a small slice of something massive than a big slice of something smaller. But the numbers above are further skewed by a simple fact: Facebook, which derives 85% of its revenue from advertising, makes money only when you’re on Facebook. Once you sign up for LinkedIn, the social network monetizes your information, not your time. Mark Zuckerberg can crow about how his users spend, on average, 6.35 hours per month on Facebook versus 18 minutes for LinkedIn. But Facebook users may click on only one of every 2,000 ads. Ask yourself which model seems more sustainable.

These dynamics will get further magnified as the Web goes mobile. It’s hard to deliver ads to tablets and smartphones, which causes no small anxiety at companies like Facebook and Google. At LinkedIn, where 22% of visits now come from mobile devices— versus 8% a year earlier—this surge just means more of the kind of interactions and data that it can monetize.

To see how that plays out, wander the halls of a conference with Lars Schmidt, head of talent acquisition for NPR. “Recruiters don’t stay in the office anymore,” the public-radio executive explained one morning. “You need to be much more externally focused.” His old-fashioned ritual of swapping business cards has been redefined. Schmidt became a fan of CardMunch, a two-year-old iPhone app that turns photos of business cards into digital contacts. In January 2011 LinkedIn bought CardMunch and rebuilt it to pull up existing LinkedIn profiles from each card and prompt people to connect.

The LinkedIn experience, in some ways, gets richer away from the desktop. Says Deep Nishar, LinkedIn’s senior vice president for products and user experience: “We love mobile.” […]

Weiner has even grander plans. Specifically, he wants to use LinkedIn to create an “economic graph” that would show all the matches—and mismatches—between needed skills and available talent worldwide.

“This may be five to ten years away,” Weiner says. “But there could be data on every economic opportunity, every skill required to get those jobs and every company offering those roles. There could be a professional profile for every member of the 3.3 billion people in the global workforce. If that economic graph existed, imagine all the friction coming out of the system as those connections are forged.” That’s a vision as grand as Zuckerberg’s idea of every person on Earth hosting his personal life through a Facebook page—and given the trillions spent on business each year, it’s a bull’s-eye that’s potentially even bigger.

Iphone 5 is arriving- Today at 10 am PT

Today at 10:00 am PT Apple will introduce its new Iphone, named Iphone 5, at Yerba Buena Center for the Arts in San Francisco. Do you want to follow the event and know everything about the new Iphone, Ipods and more? Here’s the CNET Live Stream, which is bringing us a direct analysis from Apple’s special event. Ready?

Live broadcasting by Ustream

Facebook’s office extension

Some days ago I heard an interesting new, that Facebook’s is going to expand it’s office by the hand of Frank Gehry, the father of Guggenheim Museum in Bilbao (Spain) or Walt Disney Concert Hall in LA (CA).

Frank Owen Gehry (born as Frank Owen Goldberg) on February 28, 1929, is a Canadian American Pritzker Prize-winning architect based in LA. His works are cited as being among the most important works of the contemporary architecture in the 2010 World Architecture Survey, which led Vanity Fair to label him as “the most important architect of our age”. Gehry’s best known works include the titanium-covered Guggenheim Museum in Bilbabo (Spain), MIT Stata Center in Cambridge, Massachusetts or Walt Diseny Concert Hall in downtown LA.

Facebook’s campus extension or Facebook West will be located across a highway from Facebook East in Menlo Park, CA. according to Bloomberg. The 420,000-square-foot campus will be home to Facebooks headquarters 3,400 engineers.

The Gehry-designed Facebook will have 26-foot.high ceilings and huge skylights. The 10-acre-long room will be sectioned off into “work-group neighborhoods”. Office decor will consist of graffiti, work benches and arcade game consoles. On top of the massive office will be a “lushly landscaped” rooftop garden, complete with eateries serving up sushi and barbecue.

Mark Zuckerberg declare: “I’m excited to work with Frank Gehry to design our new campus. The idea is to make the perfect engineering space: one giant room that fits thousands of people, all close enough to collaborate together. It will be the largest open floor plan in the world, but it will also have plenty of private, quite spaces as well. The roof of the buulding will be a park that blends into the comunity with a long walking trail, a field and a lots of places to sit. From the outside it will appear as if you’re looking at a hill in the nature.”

Here we can take a look on what will be the future Facebook HQs:

Facebook’s founder, Mark Zuckerberg, Frank Gehry, the architect and technical staff analyzing the miniature
Miniature model of Facebook West uploaded by Mark Zuckerberg last Friday evening


bizbarcelona 2012- Boost your company, business or project

The first edition of bizbarcelona celebrated a year ago [2011] offered solutions to 13,336 entrepreneurs to help them materialize their ideas, find new targets for their business, or serve as innovative launch pads for their companies. Over the course of two days the event hosted more than 1,800 meetings between entrepreneurs, investors and consultants and has become the best platform for business start-ups, financing and internationalization, with a particular emphasis on the mechanisms for business growths and innovation.

This year I had the pleasure to assist to this brilliant networking and entrepreneurship event. I’ve never been in a fair of this magnitude and I’m really impressed about the high quantity of businessmen, entrepreneurs, freelancers and dreamers that despite the global crisis are hungry to success and boost their own projects. One of the most things I’m proud is that there are people who is not afraid of economy, politics or society affairs, because they have a dream, they have a strong project and the only way to boost it is being self-confident, enterprising, be a winner but above all never stop dreaming. In my opinion to dream is a privilege that we don’t value. As said Walt Disney: “if you can dream it, you can do it”, and this is the essence of entrepreneurship.

So besides this impression, bizbarcelona is much more. During two days we can learn about all: finances, investments, insurances, franchises and associated businesses, product and service companies set up by entrepreneurs, public institutions, training centers, social networks and what I also think is the best part: conferences and make networking.

Networking is the ability to take advantage of a network of contacts, whether professional or personal. It helps us to increase our resources or locate professionals or organizations that might be able to help us or guide us towards other contacts. Networking has become an extremely important part of professional life because effectively increasing you network of contact helps to increase your skills when it comes to managing and developing your company and achieving your objectives. In the photo below we can see the networking area. Moreover, the fair is divided in six big areas: inspiration, creation, growth, financing, tech market and policy makers.

About the speeches, in my opinion it’s really useful and motivating can listen and see in live a referent of a succesful company. This year we could assist to a wide range of terms, for example: 

  • financing: find out how to get public and/or private financing.
  • innovation: trends, sector, innovation, emerging sectors, new business opportunities, open innovation, GEC.
  • internationalization and export: everything you need to know to put your company on the international map and get access to new foreign markets.
  • business management and strategy: how to organize your company to make it more efficient.
  • sales: new sales strategies and online sales.
  • optimizing resources: all the resources you need to get your company performing at the highest level.
  • marketing and advertising tools: how to promote your company: 2.0 marketing, social networks, cloud computing, repositioning, campaigns, etc.
  • franchises: how to create and invest in a franchise.
  • management skills: enhance your skills for successful management.
We have decided to go to Google’s speech about SEO and Google Apps. It was jam-packed. Some remarkable speakers are: Marc Vidal, Xavier Verdaguer (InnoValley), Vicente Arias, Lluís Font, Vicens Martí, Oliver Rothschild, Cliff Reeves (Microsoft), Christina Brodbeck (YouTube) or Marc Sanz (Google).
But that’s only a part of the fair. In bizbarcelona we can find a high number of exhibitors as Nubelo (company that I want to explain in another post), TecnoCampus, EyeOs, Google, Microsoft, Repsol, etc.

In conclusion, I’m extremely happy about today. Never is too late to change things and you should never stop dreaming! (I love this quote).

I’ve done some pics in the fair in order to share with all of you:

Networking area
Networking area
Welcome to bizbarcelona
Welcome to bizbarcelona
Social networks speech
Social networks speech
Info wall
Info wall
Networking area
Networking area