Do what you love and do it often | The Holstee Manifesto

This is your life. Do what you love, and do it often. If you don’t like your job, quit. If you don’t have enough time, stop watching TV. If you are looking for the love of your life, stop; they will be waiting for you when you start doing things you love. Stop over analyzing, life is simple. All emotions are beautiful. When you eat, appreciate every last bite. Open your mind, arms, and heart to new things and people, we are united in our differences. Ask the next person you see what their passion is, and share your inspiring dream with them. Travel often; getting lost will help you find yourself. Some opportunities only come once, seize them. Life is about the people you meet, and the things you create with them so go out and start creating. Life is short. Live your dream and share your passion.

I’ve been planning something huge for next week’s post, we are about to reach an awesome number of visitors and we want to celebrate with all of you so all I can share with you today is The Holstee Manifesto, a call to action to live a life full of intention, creativity, passion and community.

Tip from

Behind the Holstee Manifesto is a business launched in the heat of the recession in May 2009. Brothers Mike and Dave and their partner, Fabian, knew they wanted to create more than a business – the trio wanted to create a lifestyle. So the first thing Holstee’s three founders did was sit together and write down exactly what was on their minds. They wanted to create a company that breathes passion into the world everyday. it was to be a reminder of what we live for. The result became known as the Holstee Manifesto and, through all avenues of social media, the manifesto has been viewed over 80.000.000 times to date!

Starting in the summer of 2009, they dove head first into the world of design and production. After six months an a huge learning curve, Holstee launched its first line of Recycled Tees made of 100% recycled plastic bottles that were milled, cut and sewn within 150 miles of each other in North Carolina. Starting with this first round, 10% of all sales were lent to entrepreneurs in extreme poverty through non-profit micro-lending organizations like – a tradition they are proud to still embrace.

Amazed and inspired by the community of individuals who have embraced the Holstee Manifesto as their own, the founders have created this My Life project to capture, celebrate and share the stories that speak to the truth that life is indeed about the people you meet and the things you create with them.

If you loved this video you’ll enjoy all the material Holstee has on their site.


Design is not everything, but it is

Sometimes, and when I mean sometimes it’s more frequently than what I would like to, people ask to me why Mac? Why at the moment I went for a laptop I decided to get a Mac instead of any else, and I use to answer about the complementation between software-hardware, the materials, the culture of the company or even what Apple represents to me or what Jobs contributed to the society, but almost always I arrive at the same point: the design.

Design is not everything but it’s the factor the consumer appreciate the most. You get attracted by a product in function of its design, colors, packaging or stuff like these; pure marketing in fact, and competitors can do nothing in front Apple in this field. What I really appreciate about the Cupertino’s company is the believe on making something better each time they launch some new advice to the market, they keep trying to innovate and create having the design as the main subject.

But why I am talking about all of this? Why defend Apple?

The answer is these two videos Apple launched some months before. Designed by Apple in California represents the excellence of each product they build, each device they imagine and I have to admit that these marketing strategy completely convinced me.  I don’t want to be that kind of people who get mad when you criticize the fruity products, but I’m and will be totally in love with what Apple produce. Other companies can produce smart devices too, but no one has the components, features and branding as Apple has.

Designed by Apple in California.

Live unbound


When I started this blog in the very first I was willing to begin something which could inspire and motivate others to create new things, to feel comfortable and capable to do everything they want, so posts during the first year were all about innovation, entrepreneurship, technology, motivation, etc.

But something changed my mind recently.

I’m still a huge fan of motivation blogs and I’m completely in entrepreneurship field, but now I become a little more concerned about the feeling of freedom, spread the liberty: to live unbound.

There’s something inside of us. Blind to the forces that restrict our potential, it gives us the gift of unlimited ability. We use it to rise above ourselves. To reach the unreachable. But for most people it’s unattainable. Bound by fear. Trapped inside the walls they build. Asleep but never dead. We fight to awaken it. We fight to live unbound. Unbound from our debilitating thoughts- I can’t, it’s too risky, I’m afraid, that’s impossible. We do have weaknesses, fears and doubts; bu they’re overpowered by psychological strength, by the most powerful directing force of our future – our belief. Fueled by this confidence we redefine our limitations. We live unbound from the status quo. From the guidelines that suffocate our imagination. Instead, we follow our intuition, even when it guides us off the well paved path, into the unknown. Despite its uncertainty, we have learned to love this place. It gives us answers. It’s where we belong. Rooted from a desire to feel alive, to escape, to experience, to succeed, to discover what we’re truly capable of. We live unbound. 

I discovered LIVE UNBOUND a little ago, maybe a couple of months ago, when I realised it was the most inspirational site ever (beside #BRANDYOURWAY). I’ve visited several sites before such as INFINITY LIST but the design and creativity of LIVE UNBOUND completely impressed me. There’s a lot of strength on it, a lot of will to live, to try out and this is what I really appreciate when I look through Internet. It’s pretty hard to find a site that really make you fall in love with it but I claim I found it.

Furthermore, LIVE UNBOUND means to me something more than just a website, represents the way of life I advocate every day, a way of life that completely define you and you define the way you act. Something fueled by the feeling of freedom, ambition and respect. You must feel free to do what you love, but you also need a portion of ambition to fight for it, then immediately you’ll reach respect. This is my point of view of everything I do day after day: if you really want something go for it. Don’t be afraid about what others are gonna say, just go and achieve it, fight for it, be better than anyone else. Only when you have what you want stope, enjoy and listen what others say about you.

Introducing Airbnb

Some weeks ago, about june 15th, I’ve been introduced to a new way of home renting, this is Airbnb.

Airbnb is a privately held company headquartered in SF founded in August 2008 which provides a platform for individuals referred to as “hosts”, generally private parties, to rent unoccupied living space and other short-term lodging to guests.

Users of the site must register and create a personal online profile before using the site. Every property is associated with a host whose profile includes recommendations by other users, reviews by previous guests, as well as a response rating and private messaging system.

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How the founders came up with the idea? 

Shortly after moving to SF in October 2007, Brian Chesky and Joe Gebbia created the initial concept for AirBed & Breakfast during the Industrial Design Conference. The original site offered short-term living quarters, breakfast and a unique business networking opportunity for attendees who were unable to book a hotel in the saturated market.

At the time, roommates Chesky and Gebbia could not afford the rent for their loft in SF so they made their living room into a bed and breakfast, accommodating three guests on air mattresses and providing homemade breakfast.

In February 2008, Harvard graduate and technical architect, Nathan Bleckarczyk joined as the third co-founder of AirBed & Breakfast. During the company’s initial stages, the founders focused on high-profile events where alternative lodging was scarce.

To help fund the site, the founders created special edition breakfast cereals, with candidates Brack Obama and John McCain as the inspiration for “Obama O’s” and “Cap’n McCains”. In two months, 800 boxes of cereal were sold at $40 each which generated more than $30K for the company’s incubation and attracted Y Combinator’s Paul Graham.

After its graduation, the site expanded to include properties in the market between hotels and CouchSurfing. In January of 2009, Y Combinator invited Gebbia and Blecharcxyk to join the incubator’s winter session for three months of training. With the website already built, they used the $20K Y-Combinator investment to fly to NY to meet users and promote the site. They returned to SF with a profitable business model to present to West Coast investors.

“And this is how business is made  kids”

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So how the hell Airbnb works? Well it’s quite easy, first of all you have to create an account as we said before or you can log in using your Facebook account. Then you will have to list your space by picking a home type, room type, accommodations and city. From this point forward everything you must do is upload some pictures of your space (max. 25) and type about it, as for example location, amenities, etc. You can also call for a professional photographer, totally free. It’s awesome.

As I said at the beginning I’ve been introduced to the platform some weeks ago and I’m really amused about how well it’s working having almost the whole month of July booked as well as August. It’s really useful for those who are having an empty space and want to earn some money from it. I’ll definitely use it to survive in Belgium. What about you?

Do you dare to dream? I An inKnowation Production

Since our childhood we all know how to dream. Asleep and awake. Thanks to the power of our imagination we believe we are capable of achieving anything we can dream of. However, as we grow older we lose this wonderful ability we’ll later need to be creative, to innovate, to change our lives and to transform our organizations. We invite you to dare to dream again, to challenge your comfort zone, and to enjoy the pleasure of turning your dreams into reality.
Do you dare to dream?

Transforming organizations through innovation

I’ve never heard about inKnowation, a company based in Madrid and London, but after search a little about how they work I wonder how it’s possible that I ‘ve never noticed before. Basically in which consists inKnowation is in to help organitzations transform and adapt to an increasingly changing reality. “We help leaders and their teams to transform paradigms” it can be read on their web.

Business reality is changing increasingly faster. The roadmap you had is no longer valid because the territory has been depleted. The map is not valid anymore. It is time to explore new territories. Would you like to know how it happened?

When you started operating in your current paradigm, you focused on learning and creating a way of doing business. The way of using your resources and their first results showed that the business could thrive. Told in terms of the comfort zone, in order to create a new paradigm, the members of the management team need to transform their leadership style. This transition between paradigms implies leaving the comfort zone and going to the no-experience zone, which is a panic zone for many people. It is not easy to manage uncertainty without a proved metodology. We can see this transition on the video. As a company you also have a comfort zone that is anchored in the current paradigm and therefore your clients feel the same.

While the current paradigm was valid, it brought about a stable relationship for all parties involved. From shareholders and executives to employees and clients. Nothing seemed to indicate that anything could change. But in fact your clients are leaving for the companies that already are in the new paradigm and that offer better user experiences. So finally, the longer you wait to work with the new paradigm, the worse your results will be.

But the problem for many leaders is that neither themselves nor their teams have a sufficient sense of urgency to decide going something about it. They feel trapped in their current paradigm, without knowing what to do. It is as they lived in the Old Paradigm island, which is about to explode. And they do not realize that there are companies in the New Paradigm island that are already growing in a virgin market to which more users are getting.

So, to create this new paradigm it is necessary to transform the company’s culture and strategy. Only then it will be able to implement innovation project that avail of the current opportunities and generate +/+/+ user experiences. And as a consequance, improve the company’s results.

How inKnowation do it? How are they capable to change the paradigm?

“We use our own maps designed after working with our clients in Transformation Processes. With them we will guide you safely through the journey between paradigms.

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5 steps on which is based the Paradigm Transition

1) Diagnosis. The objective is making the invisible visible. Through different diagnosis tools we identify the organization’s aspects that contribute the most to losing efficiency. By observing and understanding what happens we can start designing the transformation.

2) Self-leadership. To lead others it is necessary that each management team member is aware of their self-leadership style. First you will need to change yourself, as a leader, so that others may have a model to follow afterwards. This work is critical to start the cohesion stage. 

3) Cohesion. After improving self-leadership we start increasing cohesion in the management team and afterwards in the rest of the organization. This increases the alignment and motivation of the staff and decreases entropy or wasting useful resources in the organization. It enables designing the New Paradigm. 

4) New Paradigm. When designing the New Paradigm, we take into account the trends, the target, its needs and current solutions, to discover the opportunities. From this knowledge we define the strategic components that create the new business models and provide +/+/+ user experiences. 

5) Projects. The transformation is carried out from the Diagnosis stage. There is a first wave of projectes that start the cultural transformation and create the conditions for innovation to arise. After creating the New Paradigm, the innovation and transformation projects are implemented based on this new strategy.”

I’m pretty sure due to markets and trends changing and new ITs implementation most of the companies will have to start thinking about where they want to go and how they will do it. This is the reason there will be a growth of  “gurú organizations” such as inKnowation in the closer future. If you’re interested in more information about inKnowation check out their web or blog. They’re also on the most popular social networks!

Ready to grab the air with Leap Motion?

Leap Motion represents an entirely new way to interact with your computers. It’s more accurate than a mouse, as reliable as a keyboard and more sensitive than a touchscreen. For the first time, you can control a computer in three dimensions with your natural hand and finger movements.

Do you remember the first computer mouse ever developed by the american inventor and pioneer Douglas Engelbart? It’s been a long time since the first steps on the computing field. Nowadays techniques had evolved and we can find more complex and useful ways of interaction between the physic and digital world, and in my opinion one of this examples it is Leap Motion, the gesture control technology that allow you to ditch your computer’s mouse and grab the air. But who is behind Leap Motion?

Developed by Leap Motion Inc, previously known as OcuSpec Inc and based in San Francisco (CA), Leap Motion develops motion-control hardware and software. The company was founded in 2010 by the hand of Michael Buckwald and David Holz, the CEO and CTO respectively.

Before launching Leap Motion, Michael was the CEO of, a business appointment service, which was sold to a major national yellow pages company in 2010. Buckwald launched Zazuba as an undergraduate at George Washington University where he received a dual Bachelor’s degree in philosophy and political science. Buckwald also ran the first deployment of computers to Madagascar with the One Laptop Per Child program.

About Holz, after reading Stephen Hawking’s A brief history of time in eighth grade, David devised a simple way to test the theory of general relativity. By the time he was studying math at the University of North Carolina at Chapel Hill, he was contracting with NASA. David left his Ph.D program in Applied Math at UNC Chapel Hill to start Leap Motion.

And now the most important part, what does Leap Motion consist of?

The main idea is to create a better way for humans to interact with their computational devices, says Holz. The idea to do so came during his days acquiring a Phd in mathematics from UNC and while working in fluid mechanics. Leap Motion works through an optical system that tracks the fingers of the user with infrared LEDs and cameras in a way unlike any other motion control tech. This new method of motion sensing is why the Leap can be made so cheaply and come in such a small package. I didn’t say it before, but Leap Motion can be preordered by the ammount of $69.99 on the company’s site. If you’re thinking about getting one, Leap Motion makers announced the past january 16th that at launch, it will sell its device exclusively through Best Buy’s physical and online stores in the U.S., as the only other sales channel for the device besides its own website. Leap Motion will also be available soon for pre-order from Best Buy beginning in February, as on the website as I said before. In Europe will come through other partners but not yet announced.

This is how it looks like:

The Leap Motion works on Windows Vista/7/8 and Mac OS X, with Linux being on the agenda.
This new method of motion sensing is why the Leap can be made so cheaply and come in such a small package
Leap Motion works with LED technology
These are the cameras which capture the movement

Definetly it seems like the technology seen in the movie Avatar was coming to reality.

Catch I Turn your ideas into action

It’s already 2013 and a lot of things and events are going to happen to all of us, therefore I want to introduce an app I’ve found out during the Christmas Holidays. It’s called Catch, developed by Inc, and its main function is to make sure that we never miss an idea. We can capture thoughts, photos and discoveries across all our devices and once we are ready, we can turn our ideas into action using simple, mobile collaboration. The best thing is that it’s developed for Android and tablets, iPhone and iPad.  Here it is a video for more details:

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What I like more about Catch is its useful and simple design where with a touch appears a wheel giving the option to create a voice note, what it’s the same as record something, take a photo or write any text note, everything online and offline. You can also share cheklists to collaborate on to do lists and you can set reminders so you never miss something important.

With catch you can find and save all your discoveries. I’ve been checking it for a couple of weeks and it’s truly helpful and fast whenever you need it. What is quite interesting about Catch is the save mode. You can colect your ideas into personal spaces using tags to label and find your notes easily. Likewise, it’s possible to backup automatically your notes for free with secure sync to

But all this stuff it’s not free at all. Catch offers three plans for three type of users:

  • Free. The basic plan. The free, with 3 spaces (private or shared notebooks), +2 more when you create a Catch account, 70MB of new content per month to cloud service and text, web clips, photos and voice memos. 
  • Pro. Paying $4,99 monthly or $44,99 annual you could add spaces, attach documents and upload more to the cloud. With 50 spaces, 1GB of new content per month to cloud service, attach office documents and double the referral rewards.
  • Finally, the premier plan. Add even more spaces, content uploads. With 200 spaces, 5GB of new content per month to cloud service. The ideal plan for project teams. All this for $15,99 per month or $144,99 annual.

Sincerely, I didn’t check the payement plans, but I really liked what I saw with the free one and it’s enought by the moment. Here are the links for Android and iOS. Hope you find as useful as me!